About US
So we opened up a small shop in Al Refaee residence with just a few samples and a big dream. Friends thought he was nuts. “Who’s going to pay for fancy wall panels in Dubai? they asked. Turns out, quite a few people.
Growing Up
We’re trying to be the one you actually want to work with. The one your neighbor recommends. The one that doesn’t disappear after they install your panels.
What We Actually Do
Here’s the thing about walls – they’re everywhere, but most people don’t really think about them until something goes wrong. We think about them all the time. It’s honestly a bit obsessive.
We work with wood panels that feel warm and welcoming. PVC panels that can handle Dubai’s humidity without breaking a sweat. Acoustic panels that turn your noisy apartment into a peaceful retreat. Wallpapers that make your kitchen feel like it belongs in a magazine.
But here’s what really matters: we listen. When someone calls us, they’re usually frustrated with their current space. Maybe their teenage daughter hates her room. Maybe their restaurant feels too echo-y. Maybe they just moved to Dubai and want their new place to feel like home.
We’ve done tiny studio apartments where every square meter counts. We’ve done massive villas where the entrance hall is bigger than most people’s entire homes. We’ve worked in recording studios where the acoustics have to be perfect, and in restaurants where the walls need to survive whatever gets thrown at them (literally, sometimes).
The Team That Makes It Happen
Our installers aren’t just workers – they’re craftsmen. Ahmed has been with us for 12 years and can measure a room just by looking at it. Sarah joined us three years ago from an architecture firm and has this amazing eye for color combinations. Marcus handles our most complex acoustic projects because he actually understands the science behind sound absorption.
When you call our office, you’ll probably talk to Fatima. She’s been fielding customer calls for eight years and can usually solve your problem before you finish explaining it. If she can’t, she knows exactly which team member to connect you with.
What Our Customers Say
The best compliments come from overheard conversations. Like when we’re finishing up a job and hear the homeowner on the phone saying, “You have to see what these guys did to our living room.” Or when a restaurant owner tells their friend, “The noise problem is completely gone – I can finally have a conversation without shouting.”
We’ve had customers who moved apartments but hired us again for their new place. We’ve had business owners who recommended us to their competitors (which still surprises us). We’ve even had a few people who hired us just because they saw our work at their friend’s house.
The Mistakes We’ve Made
We’re not perfect. Early on, we once installed beautiful wooden panels in a bathroom without properly sealing them. They warped within a month. We replaced them for free and learned a valuable lesson about material selection.
Another time, we completely misunderstood what a customer wanted for their restaurant. They were going for “industrial chic” and we delivered “corporate office.” The panels were technically perfect, but totally wrong for the space. We redid the entire job.
These mistakes taught us to ask better questions, communicate more clearly, and never assume we know what someone wants until they tell us explicitly.
Contact Us Today
We’re located at Al Refaee residence, Shop Number 4, Dubai. It’s the same place we’ve been since 2005 – just with a lot more samples and a few more gray hairs.